Good Speech-“Advertising field”

In the modern world, advertising is seen as a powerful medium to make things known to the public and increase profits. How genuine is the advertising field and how effective it is to serve the above stated purpose?

Advertising has become one of the most important mediums to survive in the present competitive world of business. It is a way to inform the people about the launch or features of a product or the services offered. There are various modes of advertising like newspaper, television, radio, magazines, pamphlets or hoardings etc. the following paragraphs are an insight into the positive and negative aspects of advertising.

Companies can easily highlight the features of their products through advertising. It is even good for the consumers because they get a lot of choices in choosing the products. Due to high competition in the market, the companies constantly come out with different schemes to market their products. Public comes to know about such schemes only through advertisements. In this way, both companies as well as consumers are benefited.

However, some advertisements are based on fantasy and are far from reality. A particular section of the consumers become their soft targets. For example, one of the advertisements of a biscuit company shows that by eating that biscuit children gain certain superpowers and can even fly. This provokes children to buy that biscuit; often they force their parents to buy it. Many companies make use of such marketing tactics. They overclaim their products and misguide the consumers. Large scale advertising includes surveys, campaigning, appointing brand ambassadors and so on, and the cost of such an exercise is included in the cost of the product. Ultimately, the cost has to be borne by the consumers.

In summary, advertising has become a very big industry through which a lot of people get employment. The benefits from this industry certainly cannot be overlooked. Therefore, there is no question that advertising business should run, but ultimately, consumers should understand their needs before buying a product and should not get carried away by advertisements.